Do it for you

“This is the conversation I want to have, not the one you want to have.”

Says Tyler Cowen at the start of every podcast he hosts.

He prefers to talk about the things that interest him, rather than what might attract the mass audience.

When you’re creating, you can think what others will like.

Or you can focus on building something that makes you come alive.

Something that your future self will thank you for.

Before taking a shot at it, ask yourself, “what if it took off?”

Would you be satisfied to keep going? Would it bring you joy?

If the answer is no, change course:

Do it for you.